gate-keeping is out.
real talk is in.

Welcome to If You Know You Grow, the podcast where gatekeeping goes out the window and growth finally starts making sense.

Hosted by Chantel Brayley, a creative marketing strategist and business leader behind some of Australia’s fastest-growing brands, this show takes you behind the scenes of what it really takes to build, grow and sustain a brand that lasts.

You know that feeling when someone says something that hits a little too close to home? That’s this podcast.

From the mindset meltdowns to the business breakthroughs, Chantel gets it, because she’s lived it. And she’s calling it out with the kind of candour and clarity that’ll make you feel seen, slightly exposed and completely inspired.

A woman with long dark hair wearing a black floral dress sitting on a modern metal chair and looking at her smartphone, with the text 'if you know you grow with Chantel Brayles' on the wall behind her.

what you’ll hear

Real stories. Real strategy. Real growth.
If you’ve ever wondered how other founders make it look effortless, this is where you find out it wasn’t.

Each episode cuts through the noise and gets to what actually moves the needle. You’ll hear from the people who’ve built, broken and rebuilt their brands, and the ones who dared to do things differently, even when it didn’t make sense on paper.

Expect:

  • Raw founder stories that feel uncomfortably familiar

  • Real strategy you can actually use, not just post about

  • Mindset shifts that make you rethink how you lead, create and scale

  • Marketing truths from someone who’s worked behind the scenes of brands you probably double-tap daily

  • Solo episodes where Chantel spills the kind of insight most consultants charge for, unfiltered, unguarded, and usually over a strong coffee

A woman speaking into a microphone with a white wall background, displaying a two-part video with captioned dialogue about industry standards and fit issues.

why you’ll binge IYKYG

Half the time, it feels like everyone else got the manual and you’re just winging it.

You’re the founder who’s running on caffeine and conviction, trying to scale without slipping. You’re doing the things that should be working, but the results don’t feel like they match the effort. One week you’re the visionary CEO, the next you’re the customer service rep, content creator and accountant all rolled into one.

And somehow, every “expert” you listen to tells you what to do but not how to actually do it in the real world you’re living in.

That’s why If You Know You Grow hits different.

Because listening to Chantel feels like someone finally called your bluff, like she’s been sitting in the meetings, scrolling your analytics and watching you try to hold it all together. She knows exactly what’s going wrong because she’s been there, done it, and built brands through the same chaos you’re navigating right now.

Every episode is a mix of big-sister energy and business therapy. One moment you’ll be nodding along, the next you’ll be laughing at how exposed you feel, like Ashton Kutcher just walked out yelling “you’ve been punked.” Only this time, instead of being caught out, you’re catching on.

This podcast is for the brand builders who are ambitious enough to want more, self-aware enough to know something’s not working, and real enough to admit they’re still figuring it out.

If that sounds like you, you’re in the right place.

Here, you’ll find strategies that actually apply to your business, stories that sound a little too familiar, and the mindset shifts that remind you that growth isn’t a mystery, it’s a muscle.

start listening.