So who is she?

Woman with long dark hair wearing a black top and leopard print skirt standing in a modern living room with beige sofa, curtains, and a round coffee table with books, a tray with lemons and limes, and a glass on it.

A strategist at heart and a creative by instinct, Chantel Brayley has spent the past decade and a half leading the growth of some of Australia’s most recognisable names. Her work sits at the intersection of emotion and evidence, where brand connection meets business performance.

Her approach is simple, build brands that move people, make an impact, brands that are truely ICONIC, while instilling systems and foundations that keep them moving.

From digital-first start-ups to established eCommerce empires, Chantel partners with founders and marketing teams to create the structure, strategy and storytelling that take them from growth to scale.

When she’s not deep in brand strategy, you’ll find her hosting If You Know You Grow, the podcast bringing listeners behind the scenes of Australia’s leading brand builders, creative disruptors and eCommerce heavyweights. If there is one thing she hates, it’s gatekeeping, so she’s lifting the lid and letting people in on the best kept secrets that grow the most iconic brands.